Choose Your Path
Path 1: Done-For-You Solutions (For Funded Startups)
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Full-Service Marketing Agencies
- Nexa - AI-first marketing agency: 100+ social posts/month, cold outreach (1K leads/month), email nurturing (500+ leads/month) - 80% cheaper than traditional agencies ($1,499/month)
- Boring Ads - Scale profitably with ads ($100M+ in managed spend)
- Magicspace - SEO agency with 300%+ traffic growth
- Trailblazer Marketing - Grow your business profitably through organic search traffic. An in-house SEO team for a fraction of the cost of a full-time SEO hire. Build profitable SEO-led content marketing campaigns to rank at the top of Google and AI (ChatGPT, Perplexity, Claude, Gemini, etc).
- Outrank - AI-powered SEO content creation
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Launch Services
- Launchpedia - List your SaaS
- Backlinkbot - Submit your Startup to 100+ directories in 10 minutes
- Aidirectori.es - Get in front of 1000+ SaaS founders
- LaunchingPro - Product Hunt clone directory
- Backl.io - 60 curated directories to kickstart your SEO in under 2 hours
Path 2: Marketing Accelerator
For founders without a dedicated marketing co-founder, consider joining structured programs like:- Startup Accelerator by Natia Kurdadze - A comprehensive marketing accelerator providing:
- Growth roadmaps and playbooks
- Marketing strategies across multiple channels
- Access to proven growth hacks
- Ongoing support and feedback
Path 3: DIY Marketing (For Bootstrapped Startups - AKA tight budget)
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1. Get Your Marketing Plan
- MarketingAI - Custom marketing plan with ROI projections ($59)
- Boring Strategy - Proven, tested marketing strategies
- First100Users - 100+ proven ideas for first users
- SaaS Marketing Ideas eBook - 140 creative marketing experiments and growth strategies
- Marketing Ideas Generator - If you’re still stuck
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2. Understand Your Audience
- Use Founderpal to generate user personas
- Research competitors and market fit
- Create buyer personas
- Use TikTok Keyword Insights:
- Filter for APPS → Your Niche
- Find trending keywords in your space
- Use insights for content strategy and market research
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3. Set Up Distribution Channels
Choose and optimize your primary channels:
Social Media Marketing
- Supergrow - AI-powered LinkedIn growth
- Derkk - Find relevant social conversations
- Customer Finder Bot - Discover leads
- ReplyAI - Find customers on social media
- Lightscope - Real-time lead generation
Reddit Marketing
- Reddit Growth Guide - Complete guide to Reddit growth
- MarketTit - Find relevant subreddits
- Key strategies:
- Provide genuine value to communities
- Build reputation before promotion
- Follow each subreddit’s rules
- Focus on helping, not selling
Influencer Marketing
- EezyCollab - Find influencers
- CreatorHunter - Influencer discovery
- Posted - Creator contests
- FindMeCreators - Rent dedicated US creators (20 videos/mo for TikTok, Reels, Shorts)
Affiliate Marketing
- Tolt - Set up your affiliate program
- Word of Mouth - Automated referral system
Paid Advertising
- SWIPEjuice - Winning ad templates
- MakerAds Guide - Facebook ads for SaaS
- ArcAds - Create winning ads with AI Actors
- Refract - Create 100+ video ads in seconds (100-5k traditional)
Viral Video Marketing
- Blueprint.mov - Automated viral video marketing platform:
- Uses proven viral formulas from thousands of analyzed videos
- Generates hundreds of video variations from your product URL
- Automated posting to TikTok and Instagram
- Creates UGC-style AI avatar ads and hook + demo templates
- Performance tracking with automatic winner detection
- Data-driven improvements and A/B testing
- Replaces expensive agencies with automated content creation
- Backed by Y Combinator
SEO & Programmatic Pages
- Underserved Keywords Guide
- AlseoTracker - SEO monitoring and tracking tool
Podcast Marketing & Monitoring
- Podscan.fm - Monitor brand mentions and opportunities across podcasts
- Track your brand reputation
- Find collaboration opportunities
- Monitor competitor mentions
- Identify industry trends
- Research market needs through authentic conversations
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4. Create & Schedule Content
Follow our High-Speed Content Creation Process:
Content Creation Tools
- Pressmaster - AI thought leadership
- 100 hooks - Content hooks
- Repurpose.lol - Content repurposing
- Animstats - Animated GIFs/Videos
- TextInBetween - Auto insert text between images for viral POV-style thumbnails and social media posts
- Screen.studio - Beautiful screen recordings in minutes. AI-powered video editor and screen recorder with automatic zooming.
- DreamCut - AI-powered browser-based video editor and screen recorder with AI voiceovers, smart chat assistant, instant notes, and image/video generation
Email Marketing
- Essential SaaS Emails - 7 must-have onboarding emails
- Setup sequences for:
- User onboarding
- Feature adoption
- Trial conversion
- Customer retention
Content Distribution
- PostBridge - Multi-platform scheduled posting
- ContentCast - Content repurposing
Graphics and Design
- Canva Pro
- PredisAI
- Glorify
- AICarousels
Quality Assurance
- BypassGPT - Originality checking
- ThumbnailCritique - Visual optimization
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5. Measure & Optimize
- TestIt - Budget-friendly A/B testing
- Track KPIs and ROI
- Optimize conversion rates
- Analyze affiliate performance
Content Creation Schedule
Time Management
- Limit social media and content creation to 1 hour per day (morning only)
Platform Schedule
- PostBridge: Daily posting to all relevant platforms
- Blog: Weekly + Repurpose blog content to other platforms
Content Themes by Day
- Monday: Industry insights
- Tuesday: Tech trends
- Wednesday: How-to content
- Thursday: Motivational content
- Friday: Company updates
- Saturday: Thought leadership
- Sunday: Community engagement
Starting From Zero
No followers? No problem! Here’s how to promote your Startup from scratch.
Great Example X Posts
Pre-Launch (Waitlist)
Launching
- coming soon…
Feature Announcements
- coming soon…
Additional Resources
- Marketing Box Club - Marketing resources + landing page reviews
- Free Promotion Places
- Perplexity Marketing Guide
- 8 ways to find the first users for your startup