Company Building
Marketing
AKA - Distribution. Build a killer marketing plan that brings in customers 📈
Choose Your Path
Path 1: Done-For-You Solutions (For Funded Startups)
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Full-Service Marketing Agencies
- Boring Ads - Scale profitably with ads ($100M+ in managed spend)
- Magicspace - SEO agency with 300%+ traffic growth
- Trailblazer Marketing - Full in-house SEO team
- Outrank - AI-powered SEO content creation
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Launch Services
- Launchpedia - List your SaaS
- Aidirectori.es - Get in front of 1000+ SaaS founders
- LaunchingPro - Product Hunt clone directory
- Backl.io - 60 curated directories to kickstart your SEO in under 2 hours
Path 2: Marketing Accelerator
For founders without a dedicated marketing co-founder, consider joining structured programs like:
- Startup Accelerator by Natia Kurdadze - A comprehensive marketing accelerator providing:
- Growth roadmaps and playbooks
- Marketing strategies across multiple channels
- Access to proven growth hacks
- Ongoing support and feedback
Path 3: DIY Marketing (For Bootstrapped Startups - AKA tight budget)
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1. Get Your Marketing Plan
- MarketingAI - Custom marketing plan with ROI projections ($59)
- Boring Strategy - Proven, tested marketing strategies
- First100Users - 100+ proven ideas for first users
- Marketing Ideas Generator - If you’re still stuck
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2. Understand Your Audience
- Use Founderpal to generate user personas
- Research competitors and market fit
- Create buyer personas
- Use TikTok Keyword Insights:
- Filter for APPS → Your Niche
- Find trending keywords in your space
- Use insights for content strategy and market research
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3. Set Up Distribution Channels
Choose and optimize your primary channels:
Social Media Marketing
- Supergrow - AI-powered LinkedIn growth
- Derkk - Find relevant social conversations
- Customer Finder Bot - Discover leads
- ReplyAI - Find customers on social media
- Lightscope - Real-time lead generation
Reddit Marketing
- Reddit Growth Guide - Complete guide to Reddit growth
- MarketTit - Find relevant subreddits
- Key strategies:
- Provide genuine value to communities
- Build reputation before promotion
- Follow each subreddit’s rules
- Focus on helping, not selling
Influencer Marketing
- EezyCollab - Find influencers
- CreatorHunter - Influencer discovery
- Posted - Creator contests
- FindMeCreators - Rent dedicated US creators (20 videos/mo for TikTok, Reels, Shorts)
Affiliate Marketing
- Tolt - Set up your affiliate program
- Word of Mouth - Automated referral system
Paid Advertising
- SWIPEjuice - Winning ad templates
- MakerAds Guide - Facebook ads for SaaS
- ArcAds - Create winning ads with AI Actors
SEO
Podcast Marketing & Monitoring
- Podscan.fm - Monitor brand mentions and opportunities across podcasts
- Track your brand reputation
- Find collaboration opportunities
- Monitor competitor mentions
- Identify industry trends
- Research market needs through authentic conversations
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4. Create & Schedule Content
Follow our High-Speed Content Creation Process:
Content Creation Tools
- Pressmaster - AI thought leadership
- 100 hooks - Content hooks
- Repurpose.lol - Content repurposing
- Animstats - Animated GIFs/Videos
Email Marketing
- Essential SaaS Emails - 7 must-have onboarding emails
- Setup sequences for:
- User onboarding
- Feature adoption
- Trial conversion
- Customer retention
Content Distribution
- PostBridge - Multi-platform scheduled posting
- ContentCast - Content repurposing
Graphics and Design
- Canva Pro
- PredisAI
- Glorify
- AICarousels
Quality Assurance
- BypassGPT - Originality checking
- ThumbnailCritique - Visual optimization
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5. Measure & Optimize
- TestIt - Budget-friendly A/B testing
- Track KPIs and ROI
- Optimize conversion rates
- Analyze affiliate performance
Content Creation Schedule
Time Management
- Limit social media and content creation to 1 hour per day (morning only)
Platform Schedule
- PostBridge: Daily posting to all relevant platforms
- Blog: Weekly + Repurpose blog content to other platforms
Content Themes by Day
- Monday: Industry insights
- Tuesday: Tech trends
- Wednesday: How-to content
- Thursday: Motivational content
- Friday: Company updates
- Saturday: Thought leadership
- Sunday: Community engagement
Starting From Zero
No followers? No problem! Here’s how to promote your Startup from scratch.
Additional Resources
- Marketing Box Club - Marketing resources + landing page reviews
- Free Promotion Places
- Perplexity Marketing Guide
- 8 ways to find the first users for your startup